“It’s a really exciting time for As ever, and Meghan is building with her team and enjoying the creative fulfillment that comes with creating a brand that’s so close to the life she authentically lives,” the source said.
“This year is really about establishing the brand and scaling it.”
Background of the Netflix deal with Meghan and Prince Harry
The development follows Netflix’s decision not to renew its broader production agreement with Markle and Prince Harry. The couple first signed the widely reported $100 million deal with the streaming service in 2020 after stepping back from their roles as senior working royals.
During that partnership, they produced several projects for the platform, including Harry & Meghan, Live to Lead, Heart of Invictus, Polo and With Love, Meghan.
The documentary Harry & Meghan became one of Netflix’s biggest documentary premieres. However, later productions reportedly attracted smaller audiences.
Engagement data showed that With Love, Meghan received about 5.3 million views in early 2025, while Polo was watched by around 500,000 households.